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ABOUT

Redefining the Future of Corporate Impact

LeadUp believes every employee should create real social impact at work. We make CSR engaging, measurable, and scalable - turning purpose into action that matters.

Our Mission

We transform CSR into a catalyst for growth – building leaders,
uniting teams, and driving real-world impact.

Our Story

LeadUp started with a bold idea: CSR should inspire, not tick boxes. Yet most programs lacked engagement, measurable impact, and local relevance.

With deep roots in CSR and tech, our founders reimagined corporate social impact - building a platform with high engagement and powered by enterprise‑grade analytics and global scale.

Today, we partner with the world's most innovative NGOs and forward‑thinking organizations, connecting thousands of employees to purpose‑driven opportunities that align personal values with company missions - and deliver impact that truly matters.

Vintage Corona typewriter on wooden surface

Our Core Team

We bring decades of experience in leadership, CSR, technology,
and working with global organizations.

Ole Ruch

Ole

CEO & Co-Founder

Ole shapes the next generation of leadership and CSR innovation. He partners with clients to co‑create bold, human‑centered programs that build resilience, shift cultures, and inspire employees to grow and thrive. With 17+ years of experience, Ole has worked with 50+ global companies to design transformative leadership and impact programs.

Abdullah Al Mahmud

Abdullah

CTO & Co-Founder

Abdullah is our tech visionary - the kind of leader who turns big ideas into powerful solutions. He's known for his speed, precision, and the way he brings out the best in his dev teams to build fast, smart, and scalable platforms. Our clients love his creativity, flexibility, and knack for delivering high-quality tech that goes beyond expectations.

Sherry Suyu

Sherry

Tech Frontend

Sherry has a gift for making complex things feel effortless. Passionate about crafting experiences people love - intuitive, inclusive, and engaging on any device - he ensures teams feel connected and empowered. Clients love working with Sherry - collaborative, dependable, and always delivering exceptional quality on time.

Yassar Jarrar

Yassar

Tech Backend

Yassar is the quiet force behind our rock‑solid platform. With deep expertise in cloud architecture and scalable systems, he builds the backbone that keeps everything running fast, secure, and seamless. His work powers real‑time insights, trusted performance, and smooth user experiences - helping clients confidently scale their impact.

The LeadUp Way

These core beliefs guide everything we do - from how we build our platform
to how we partner with organizations and NGOs around the world.

Co-Creation

We design every solution together with our clients to ensure relevance, scalability, and measurable results.

Impact First

Every initiative must create real change for people, communities, and business outcomes.

Our Design

We make participation effortless and meaningful through gamification, personalization, and storytelling.

Global Reach

We connect employees worldwide to causes that matter in any language, across any culture.

31%
U.S. employees
are disengaged
50%
Higher turnover
without strong CSR
92%
Of CSR leaders struggle
to prove ROI

Ready to upgrade your CSR program?

Discover how organizations are driving real impact with LeadUp CSR.